![]() But if you are looking for an all-inclusive experience that matches the content to the customer and folds in all of the services, then that job has currently been off-loaded to the humble streaming box.Ī close cousin to the cable box, the streaming box is the device that powers our new app-centered TV universe. HBO Max needs to put their algorithms back in the oven and let ‘em bake a little longer. Netflix is arguably the best, having made viewer data analytics their primary focus for the last 15 years. Individual services curate their own content with varying levels of success. This is not just a matter of finding the shows you are already aware of it’s also about content discovery. How does the average streaming subscriber locate the content they will enjoy, not just within the various streaming services, but across all of them? Unless you’re a true enthusiast, the job of content curation has now become the problem. ![]() Content is still king, but the sheer volume of quality content that currently exists is staggering. Fun and yet frustrating all at the same time.Īll of this sounds as if we have arrived at the gates of entertainment nirvana, right? Well, almost. Binge watching shows was literally not possible unless the network saw fit to run a marathon, airing a proverbial firehose of random episodes of your favorite show for hours at a time on a single day. Shows aired when they aired, and if you missed your favorite program, well there were always Christmas break and summer re-runs (oh, the cruelty of forcing a child to wait till the summer to see a missed episode of Knight Rider). It’s a far cry from the tortuous days of my childhood when there were only three measly network channels, a handful of locals airing syndicated content, and PBS. The term ‘Peak TV’ has been used to describe the content of the last decade, as studios fill their customers’ plates with a steady diet of mysteries, sci-fi, horror, police procedurals, comedies and superhero shows. If the wildly-productive state of TV in 2022 is any gauge, the phrase is accurate. ![]() At least, that’s how the saying goes in the entertainment industry. ![]()
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